Mckinsey Cover Letter
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SHWETA SIKDAR BUSINESS PROFESSIONAL Contact LeedsUnited Kingdom 073930 62459 linkedin.com/in/shweta-sikdar/ ms.shwetasikdar@gmail.com About Experienced business manager with a 4-year track record in driving growth and strategyspecializing in India's thriving alco-beverage and education-tech industries. A dynamic and result-oriented professionalwho has consistently delivered targets and prioritized consumer excellence. Driven by the belief that success means creating value for both the company and its customers. Skills Professional Experience UNACADEMYINDIA (EDUCATION-TECH COMPANY) Senior ManagerCategory Growth April 2022 – March 2023 Outline Developed and executed product strategyresulting in a 112% revenue achievement during tenure in category with GBP 6 million annual turnover. Led a high-performing team of tworeporting direct to Category Director Responsibilities • Category Leadership: Planned and achieved top-line targets for the category • Market Strategy: Aided major distribution projects and worked on devising market entry strategies • Traffic Optimization: Collaborated with 3 cross-functional teams to boost SearchAffiliatesEmailand SEO • Sales Enhancement: Driven category penetration & improved sales efficiency by lead cohort-prioritization • Content Management: Curated 3 YouTube channelsanalyzed and optimized video SEO for optimal reach Achievements • Executed 4 high-intensity monthly promotionsaccounting for 35% - 40% of average monthly sales • Improved AOV by 9.36%and achieved highest-ever purchase conversion ratio 8.76% on tenure BIRA 91INDIA (ALCO-BEVERAGE STARTUP) ManagerGrowth May 2019 – March 2022 Outline Versatile experience of 0 to 1 business establishment within the organization with a comprehensive background in P&L managementcampaign executionbrand identity developmentand cross-brand collaborations. Direct reporting to the VP of Business Growth Agility team. Responsibilities • Planning: Developed long-range planningAnnual Business Planand managed monthly S&OP • Content & Communication: Launched brand films & designed branding collaterals strengthening visibility. • Partnerships: Established ties with leading platforms like ZomatoEazyDiner to enhancing market reach • Marketing Development: Created key marketing playbookscovering BrandingSalesand Strategy • Vendor Management: Led negotiationsonboardingbuilt partnerships with aligned F&B & events partners Achievements • Directed and planned full P&L and revenue growth objectives of business valued at GBP 400 thousand • Designed a New Product Development schedule for craft beersyielding 20 seasonal varieties annually • Executed 4 seasonal campaigns & 20+ trade eventsimproving visibilitysamplingspromos of the beers Core Marketing Consumer Insights Analytical Skills Project Management Interpersonal Skills Education UNIVERSITY OF LEEDSLEEDS (PURSUING) 2023-2024 MSc. International Marketing Management | 2:1 (expected) | LeedsUnited Kingdom Pursuing relevant courses in Cross-cultural Consumer PsychologyMarketing StrategyGlobal Marketing and Marketing Communications. INDIAN INSTITUTE OF MANAGEMENTAHMEDABAD 2017-2019 Master of Business Administration | 2:1 | AhmedabadIndia Earned a 2.817/4.33 GPA and completed relevant courses in Consumer BehaviourBusiness NegotiationB2B MarketingSocial Media MarketingAccounting and Operations Management. SYMBIOSIS SCHOOL OF ECONOMICSPUNE 2014-2017 BSc. EconomicsHonours | 1 st Class | PuneIndia Earned a 3.28/4 GPA and completed relevant courses in Macro-economicsMicro-economicsStatistics for EconomicsDevelopment Economics and Econometrics Internships Nestlé India 2018 • Delivered BTL marketing strategy with GBP 15 thousand budget plan for product launch of a premix tea • Ideated 15+ Point of Sale Displays across 4 channels for the new product launch Hope Foundation 2015 • Taught 50 students and created lesson planscampaigned to 200 families on Domestic Violence Research Projects Indian Institute of ManagementAhmedabad 2018 • Awarded ‘A’ for the project ‘Education Technology in Indian School Education’ • Suggested improvement in 3 key areas on Gyan Kunjtechnology initiative by Gujarat Government • Compared pedagogy by stakeholder analysisinteracted with 10 teachers50+ students Reliance Industries LimitedMumbai 2018 • Conducted market analysis and developed a entry strategy for the flame-retardant fabrics market • Analyzed supply chain of fabrics & furniture inhospitality sector; interviewed 20+ P.O.s Symbiosis School of EconomicsPune 2017 • Dissertation on topic “Incidence of Spatial Poverty in West Bengal’ • Developed 8 indicatorsdevised district specific HDR index to identify undeveloped blocks Position of Responsibility Marketing ManagerUniversity Cultural Fest 2018 • Headed a team of 10 with a budget of GBP 80 thousand for promoting annual cultural event • Marketed 8000+ tickets & organizing the first Flea fest with 15+ exhibitors for the event • Ensured national presence through campus ambassador program of 130+ participants EditorMarketing Club 2018 • Conceptualized & designed 12+ newslettersweekliesand marketing communication• Mentored 6 students for marketing internship placements as part of the Mentorship Program
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